|
Advertising blitz
|
Matraquage publicitaire
|
|
Advertising campaign
|
Campagne de publicité
|
|
Advertising space
|
Espace publicitaire
|
|
Audience rating
|
Taux d’écoute
|
|
Bad/good publicity
|
Mauvais/bon bouche-à-oreille
|
|
Booklet
|
Livret
|
|
Brainwashing
|
Lavage de cerveau
|
|
Brochure
|
Brochure
|
|
Caption
|
Légende
|
|
Catalogue
|
Catalogue
|
|
Catchword, catch phrase
|
Accroche, slogan
|
|
Claim
|
Promesse publicitaire
|
|
Commercial
|
Spot publicitaire (TV, radio)
|
|
Comparative advertising
|
Publicité comparative
|
|
Corner store, convenience store
|
Magasin de proximité
|
|
Deceptive advertising
|
Publicité mensongère
|
|
Double-page spread
|
Annonce sur deux pages
|
|
Electric/illuminated sign
|
Enseigne lumineuse
|
|
Eye-wash
|
« Poudre aux yeux »
|
|
Fairgoer
|
Visiteur de foire
|
|
Folder
|
Dépliant
|
|
Hoarding (GB)/billboard (US)
|
Panneau d’affichage
|
|
Leaflet
|
Prospectus
|
|
Lure, deceit
|
Leurre, tromperie
|
|
Mail shot
|
Publipostage
|
|
Motto
|
Devise
|
|
Outlet, point of sale
|
Point de vente
|
|
Poster/bill
|
Affiche/poster
|
|
Promotional campaign
|
Campagne promotionnelle
|
|
Ratings system
|
Audimat
|
|
Retail store
|
Magasin de vente au détail
|
|
Sample
|
Echantillon
|
|
Show, exhibition
|
Salon, exposition
|
|
Sign
|
Enseigne
|
|
Slot
|
Créneau horaire (TV, radio)
|
|
Soft-sell advertising
|
Publicité non-agressive
|
|
Spot
|
Message publicitaire
|
|
Spread
|
Annonce pleine page
|
|
Sticker
|
Autocollant
|
|
Trade fair
|
Foire
|